#7

The central theme of "Lonely Hearts" is that everyone wants a companion. Some of the ads are shallow like the business man's. He's looking for "something new." The biker, however, wants to find someone with whom he has something in common. He wants something real. Each ad places emphasis on a different trait in which the person is interested. All of the examples have the same format, and this helps them convey the same ideas although they have different meanings. Every person, no matter who they are, what they like or how they live, wants a companion.